Premium Swiss alcohol-free aperitif brand expands UK presence with L’Épicé launch and nationwide tasting programme throughout November.
Premium Swiss alcohol-free aperitif brand Bel Nada has secured a major retail listing with Majestic, launching its signature L’Épicé expression across all 216 stores nationwide and online.
The partnership marks a significant milestone in the brand’s UK expansion, introducing its premium botanical alcohol-free spirits to a wider audience through one of the UK’s leading specialist drinks retailers.
To celebrate the launch, Bel Nada will be hosting a series of in-store tastings nationwide throughout November, inviting customers to discover the brand and experience its sophisticated approach to alcohol-free drinking first-hand.
L’Épicé is a tropical and spice-led 0% rum alternative, developed to deliver complexity, depth and flavour without the alcohol. Perfect for richer, warming serves, the expression has been crafted to offer the same sense of occasion and enjoyment associated with traditional spirits.
Founded by Rebecca Coombe following her own journey of becoming sober curious, Bel Nada was born from a desire to create sophisticated alcohol-free drinks that didn’t compromise on taste. Inspired by the Swiss Alps and traditional European apéro culture, the brand spent more than 18 months working alongside award-winning Swiss drinks developers to create its collection of premium botanical spirits.
Rebecca Coombe said of the launch: “Launching Bel Nada into all 216 Majestic stores is an incredibly exciting milestone for us, particularly as a proudly Swiss, independent brand entering the UK market. I founded Bel Nada because I believed that choosing not to drink alcohol should never mean compromising on flavour, quality or experience. To see that vision embraced by a retailer like Majestic is hugely rewarding. We’re excited to introduce L’Épicé to customers across the country and show that alcohol-free spirits can be every bit as sophisticated, complex and enjoyable as their alcoholic counterparts.”
Alongside L’Épicé, the Bel Nada collection includes L’Aperitivo, an aromatic and floral spritz alternative, and Le Botanique, a crisp, alpine-inspired gin alternative.
Bel Nada L’Épicé will be available across all 216 Majestic stores nationwide, with in-store tastings taking place throughout November 2026.
