Belhaven Best, the 3.2% ABV session ale, is hitting shelves this month in bottle format – a first for the beer brand since its launch in 1991.
Part of the Belhaven Brewery portfolio, Belhaven Best will now be available in 500ml bottles in Morrisons stores across Scotland. The amber ale is a much-loved favourite across the country and has previously only been available in can format in retail, until now.
Belhaven Best is a balanced, refreshing, and easy drinking and is brewed from malted barley, fresh local water and the brewery’s unique Belhaven yeast. The sweet, malty beer offers notes of toffee and caramel which is created by the pale and crystal malts.
The branding on the bottle nods to the iconic malting chimneys of Belhaven Brewery where Best is made, with rays of sunshine flooding through the chimneys representing the brewery’s hometown of Dunbar, on East Lothian’s golden coastline.
As part of an April’s Fools activity, Belhaven Brewery joked with social media followers that Best would actually be launching in a purple colour in liquid and branding. Although the beer will not be purple, customers may be able to grab the limited run of Belhaven Best with purple labels until the beer returns to its iconic blue branding.
Over the last few years, the industry has seen growth in bottled ale and Belhaven is excited to be able to provide its beer in a new format to reach drinkers with different preferences.
Fiona Matheson, marketing manager for Belhaven Brewery, said: “We know that Belhaven Best is a firm favourite when it comes to choosing a pint in Scottish pubs and we continue to explore ways to innovate with our existing brands to meet drinkers’ needs. It’s exciting to be launching a new format for Belhaven Best after 34 years in the market and offer more options for consumers to enjoy a beer.”
The 500ml bottles of Belhaven Best are available now in Morrisons stores across Scotland and will be launching in Asda Scottish stores later this month.
