Belvoir Farm is expanding its premium cordial portfolio to tap into the growing demand for natural soft drinks and nostalgic flavour profiles with the launch of its new Rhubarb & Apple Cordial.
The launch addresses a clear gap within the cordial category, capitalising on rhubarb’s traction in adjacent categories (like cider and tonics) while offering a much higher fruit content than comparable SKUs.
Key Launch Details:
The USP: Contains 30% real rhubarb juice, significantly higher than category standard, blended with real apple juice.
Clean Label: 100% natural ingredients with no artificial sweeteners or preservatives.
Value: Delivers approx. 22 servings per bottle, offering premium quality at an accessible price point.
RRP: £4.25 per 500ml bottle.
Retail Rollout: Morrisons (29th April), Sainsbury’s (17th May), and Waitrose (31st May).
This SKU supports Belvoir Farm’s wider strategy to drive category growth through real ingredients and minimal processing.
