Belvoir Farm, the premium soft drinks producer known for its commitment to real ingredients and great taste, is launching FRUiTZ, a brand-new range of sparkling fruit juice cans (330ml) created specifically to meet the growing demand for healthier, school-compliant drinks for children.
Fully school compliant in England, the range is suited to lunchboxes, food-to-go and family days out with three tasty flavours – Passion Fruit & Mango, Cherry & Raspberry and Orange & Pineapple. With 100% natural ingredients, real fruit juice, no added sugar and no sweeteners, FRUiTZ offers retailers a compelling solution for parents seeking cleaner labels without compromising on flavour – don’t tell the kids it’s just fruit and water!
FRUiTZ has been developed in response to evolving expectations of parents and teens. Most parents are now concerned about the products their children drink (81%*) and are increasingly prioritising transparency, reduced sugar and ingredient integrity when choosing drinks for their children. In tandem, Gen Alpha shoppers are driving demand for bold flavour, colourful design and products that feel fun and modern. 83% like fizzy drinks, and 81% prefer to drink from a can**, and yet most healthier options on the market currently are still and in cartons or bottles. FRUiTZ bridges the gap between fruit juice cartons and mainstream carbonated soft drinks, delivering strong shelf appeal alongside trusted Belvoir Farm quality credentials.
Charlotte Rogers, senior brand manager at Belvoir Farm, says: “FRUiTZ brings a more natural edge to the soft drinks category, with a range specifically created to appeal to teens, while simultaneously providing peace of mind for parents. In a category often dominated by artificially sweetened options and ingredients that are difficult to pronounce, we’ve listened to teens and have created a range that delivers the ‘real fruit juice’ and ‘no added sugar’ claims that they are looking for, while making it bold, fizzy and available in a can format.”
Removing barriers for trial for both parents and children with fussy tastebuds, Belvoir Farm have introduced a ‘Love me or your money back’ on-pack promotion on the multipack format – terms and conditions apply, see packs for more details.
The new FRUiTZ range launches with three bold, fruit-forward flavour combinations:
Passion Fruit & Mango – a sunny, tropical burst with a juicy finish
Cherry & Raspberry – rich, vibrant berry flavours with a tangy edge
Orange & Pineapple – a bright, zesty blend with a refreshingly tropical twist
FRUiTZ multipacks (4 x 330ml, RRP £4.00) are exclusively available in Waitrose stores from Monday 19th January with plans for additional retailers in 2026. Single cans are available now in wholesalers (330ml, RRP £1.35).
