Benefit Cosmetics, UK’s No.1 Prestige Brow, Primer, Mascara, and Cheek Brand, is pleased to announce the launch of an entire NEW category…Pore Care! From the makers of The POREfessional, The UK’s No 1 Prestige Primer, Benefit has been smoothing and priming pores nationwide since 2010. Uncontested in the primer ranking, the nation’s favourite beauty and primer brand launches a comprehensive 6-piece pore care line.
The NEW Pore Care line was conceived to answer our customer’s beauty dilemmas and give rise to a full-fledged pore obsession. Hero cult primer, The POREfessional became a Benefit bestseller and holds the No. 1 Prestige Primer ranking in the UK, so we are proud to present the expanded franchise with innovating multitasking solutions for your pore concerns in one place. Put your pores first by treating them right, isn’t it time to stop poking, punishing, and fighting our pores? Pore Care from The POREfessional range at Benefit is suitable for all skin types from normal, dry, oily and combination skin. Gentle on the skin, with efficacious ingredients developed to work together, shop by pore concern and gain early access before nationwide launch!
With a waitlist of over 9.2K subscribers, Benefit is pleased to announce early access to the highly anticipated pore care collection available to buy pre-sale exclusively on TikTok Shop UK. Those eager to get their hands on the new range can tune into TikTok LIVEs on 24th February @benefituk, where beauty experts will provide advice on how to use the pore products, with the six-piece range available to purchase directly through TikTok Shop. This will be followed by a launch in Boots, in-store and online from the 28th of February ahead of the nationwide launch on March 1st. Shop IRL or catch our TikTok Lives, where we’ll have a team of beauty experts to help you with your pore concerns and provide pore positive advice.
Pore Dates
- 24th February available for one day only livestreamed at TikTok Shop Live Studios
- 28th February Boots Early Access – in-store and online. Shop exclusive bundles at Boots and for every £50 spend on pore care products redeem a FREE gift with purchase with a LIMITED EDITION set of icy facial globe from Benefit Cosmetics!
- 1st March 2023 Nationwide launch
“The launch of Pore Care at Benefit Cosmetics is hugely exciting. As the UK’s No 1 Prestige Primer brand, customers have been trusting us with their pores for over a decade. Pore Care is our response to exactly what our customers need, and deserve, and our innovation team have been working on this innovative, highly effective, problem-solving solution line for many years. Trust that in true Benefit style, these incredible highly efficacious instant beauty solutions will be rooted in a problem solving, fun, feel good experience, and doesn’t everyone need and deserve that!’’ Lou Bennett, marketing director UK & IRE, Benefit Cosmetics.
“With views of #skintok reaching 9.5B views, the TikTok community loves to discover the latest skincare products, trade recommendations and learn about new trends. That’s why there is no better place than TikTok Shop for Benefit to offer early access to its new hotly anticipated Pore Care range. By using TikTok’s LIVE function, beauty lovers can hear directly from the experts on how to use Benefit’s new Pore Care range before buying it using our seamless checkout experience on TikTok Shop. We’re delighted to be making it even easier for beauty lovers to discover, explore and buy the latest products, all without having to leave the TikTok platform,” Patrick Nommensen, TikTok Shop senior director of e-commerce.
