Birds Eye will be rolling out two new solar-powered refrigerated trailers to transport thousands of tonnes of product each year as part of a partnership with European shipping and logistics firm DFDS and British sustainable-powered refrigeration specialists Sunswap, advancing progress towards their 2025 science-based carbon reduction target.
The trailers will feature roof-mounted solar panels that work alongside Sunswap’s advanced battery system to power the refrigeration units and will showcase vibrant visuals of Birds Eye’s iconic peas behind its “Green Pea Goodness” messaging and referring to the trailer’s solar powered refrigeration system. By adopting Sunswap’s electric transport refrigeration unit, Birds Eye will eliminate around 24 tonnes of carbon dioxide emissions annually from its supply chain.
The new trailers will be responsible for transporting Birds Eye products predominantly from Birds Eye’s production facility at Lowestoft to its distribution hub at Wisbech.
Shaun Smith, General Manager of Birds Eye UK&IE, said: “We’re delighted to be working with DFDS and Sunswap to help reduce the environmental impact of our operations. As the UK’s leader in quality frozen food, we have a responsibility to drive innovation throughout our supply chain. Sunswap’s proven electric technology enables us to maintain the highest standards of temperature-controlled transport while helping reduce our carbon emissions. It’s fitting that the technology we’re now using to support the running of these trailers uses the same sun that ripens our peas to perfection in the field, keeping our products frozen at their peak as they start their journey to millions of UK homes.”
Michael Lowe, CEO of Sunswap, added: “We’re thrilled to partner with Birds Eye on this important initiative to help reduce emissions in the supply chain. Sunswap Endurance delivers the precise temperature control that frozen food logistics requires. This collaboration with an industry food leader like Birds Eye confirms that our British-engineered and manufactured system not only matches the performance and reliability needed for temperature-critical food transport but goes further by reducing direct emissions and helping cut operating costs.”
This partnership marks the latest step in Birds Eye’s commitment to driving sustainability within its operations and builds on its progress in reducing carbon emissions across its value chain. The partnership reflects a broader industry movement toward sustainable cold chain operations, with both Birds Eye and Sunswap participating in the Move to -15°C coalition, which aims to reduce energy consumption in frozen food transport and storage through optimised temperature management.
