Boots, the UK’s leading health and beauty retailer, is set to be the official beauty partner of ITV2 Love Island for the highly anticipated latest series. The partnership will see Boots exclusively stock the villa with over 1,700 unmissable beauty must-haves across premium makeup, fragrance, skincare, suncare, grooming, indulgent bathing, haircare lines and so much more.
This series Islanders can get their hands on over 140 of the hottest beauty brands right now, including exciting new-to-Boots brands such as Milk Makeup, Theo Beauty Crop and Natural Collection. Brand favourites will also be making a special return including Fenty, No7, Soltan, The Inkey List and Urban Decay. For viewers who want to crack on and shop villa beauty favourites for themselves, Boots has made it easy to shop through the Love Island app and a on boots.com. Available later this summer, fans can also look forward to the launch of the newest Boots x Love Island Beauty Box, featuring a selection of exciting brands straight from the villa.
Peter Markey, chief marketing officer at Boots, comments: “We’re thrilled to be returning as the official beauty partner for Love Island for the sixth series in a row. We know how much viewers love seeing the latest beauty brands in the villa, so we’ve made sure we have an incredible line-up for the Islanders to enjoy and experiment with this summer. Expect to see some exciting deals as part of this year’s partnership that will make villa favourites more accessible than ever before, so shoppers can recreate the Love Island look for themselves at home.”
Bhavit Chandrani, director of Be Studio, ITV said: “We’re excited to be continuing our partnership with Boots once again this summer. Boots has always been dedicated to bringing the best in beauty to the villa, to ensure the Islanders have everything they need to turn heads and stay safe in the sun.”
Boots will be supporting the partnership by continuing its marketing campaign entitled “Find the Ones”. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop. Customers can also take a hot seat in Boots very own beach hut at Boots Covent Garden on 11th June 2024.
The first episode of this year’s Love Island starts 9pm on Monday 3rd June on ITV2 and ITVX.
Use the hashtag #FindtheOnes and keep an eye out on @bootsuk social channels to follow the latest buzz on social.
