Everyone’s favourite lingerie and nightwear brand Boux Avenue has just given its Westfield White City store a fresh new look. Be the first to see the newly refurbished 171 SQM store, where there will be lots of treats to enjoy – opening at 11am on Thursday 7th May 2026, located on Level One opposite Uniqlo at the Westfield White City Shopping Centre.
To mark the opening, Boux Avenue will be celebrating with customers offering Goody Bags for the first 100 shoppers who spend £50+ on opening day. But there’s more! Throughout the day customers will also be able to enjoy a live DJ set, a ‘personalisation station’ for free embroidery on purchases and a Spin to Win with exclusive discounts, gift cards and mystery gifts to be won between 11am – 4pm.
“We’re delighted to offer our customers a fresh and contemporary new shopfit for our loyal and new customers. Be sure to come and visit us at the updated Westfield White City store located on Level One, where our expert and friendly bra fitting team is on hand to help customers find their perfect fit, with 81% of us wearing the wrong bra size. This is the perfect opportunity to be professionally fitted
and discover your true size. Customers will be able to enjoy lots of treats on opening day, along with discovering our famous craftsmanship with new and exclusive lace and embroidered lingerie, our viral strapless bra for the Summer season, along with our cute, comfy nightwear and super stylish swimwear, helping to get you holiday ready.” – Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue.
The Westfield store refit will showcase a clean and contemporary new shopfit for the brand, including luxurious fitting rooms – complete with concierge buttons and bespoke lighting options (day, dusk and night) – in which customers can try on their favourite items and enjoy one of the brand’s renowned free expert bra fittings.
The newly refurbished Westfield store follows the opening of their newly refurbished Bluewater store in March, along with their new Northern Flagship store at Trafford Centre back in November, and a brand new unit in Manchester Arndale back in August, marking the brand’s return to the city centre under a 10-year lease agreement.
