Brand of Brothers, suppliers of licensed branded ice cream products to UK grocery retailers, has partnered with multinational confectionery company, The Hershey Company, to bring together the delicious duo of Reese’s smooth milk chocolate and creamy peanut butter in the form of an indulgent ice cream.
The new flavour is available in Tesco stores across the UK comes as an ice cream stick and a 460ml tub. The fun twin-cup shape of the Reese’s ice cream sticks matches the familiar identity of the popular confectionery treat. Shoppers who opt for the tub will enjoy the perfect blend of smooth chocolate swirls and signature Reese’s peanut butter.
Brand of Brothers has ramped up its ice cream offering over the past year by extending existing partnerships and enjoying new collaborations.
Commenting on the new product launch, Carys Delve, marketing manager at Brand of Brothers, says: “Our ice cream experts are consistently thinking of innovative and exciting concepts to add to our portfolio so people can indulge in their favourite chocolates. For our latest launch, we have turned an iconic treat into an indulgent, mouthwatering, great tasting ice cream. If you are a fan of Reese’s candy, this is the one for you.”
Available in Tesco stores in November 2024, Reese’s ice cream will launch in other retailers from 2025.
