Cadbury, the nation’s favourite chocolate brand, is thrilled to announce the launch of its new consumer competition – The Cadbury Giveaway Give Away! This epic promotion perfectly embodies the Cadbury spirit of generosity, by giving shoppers the chance to win big…for someone else!
There are thousands of prizes up for grabs in this extraordinary activation, with the grand prize being a whopping £25,000*! In fact, there are thousands of cash prizes on offer, with 4 x £5000*, 30 x £1000*, 50 x £500*, 1000 x £100* and 1000 x £50* for all the runners up. The Cadbury Giveaway Give Away is an incredible prize that you’ll never win, as lucky shoppers will get the opportunity to convert their generosity into actions, by winning prizes for anyone but themselves and gifting their winnings to someone special.
To be in with a chance, all shoppers have to do is pick up a promotional pack of their favourite participating Cadbury, Sour Patch Kids, Maynards Bassetts or Trebor product and scan the competition QR code or visit the competition website giveawaygiveaway.cadbury.co.uk. They will then be prompted to fill in their details online and, if selected, will nominate a friend or loved one to receive their cash amount instead. This competition is sure to drive footfall to stores across the UK, so retailers should ensure they stock all brands to increase engagement and sales.
Connor Gould, brand manager at Cadbury, said: “We’re delighted to be able to offer UK shoppers the chance to show some Cadbury generosity to friends and loved ones this year, with the Cadbury Giveaway Give Away. This competition has a twist where consumers can win cash prizes to pass onto those they care about most. Generosity has always been at the heart of what we do, and the Cadbury Giveaway Give Away makes it easier than ever to take part. This is the only competition you’ll be chuffed to bits to not win!”
Available across the full Cadbury portfolio, including Cadbury chocolate singles, duos, bags and tablets, hot chocolate, candy and biscuits, alongside other brand names such as Sour Patch Kids, Maynards Bassetts and Trebor. The competition runs between 4th August to 3rd November, with a multi-channel campaign spanning OOH, Radio, YouTube and TikTok.
*Terms and conditions apply.
