Kicking off another exciting competition for 2025, Cadbury’s football club partnership program which offers exclusive initiatives with some of the biggest clubs in UK football – are proud to announce Cadbury Game Changing Wins, a consumer promotion offering the opportunity to win amazing prizes, including one of four meet and greets* with some of the UK and Ireland’s most well-known female footballers.
Generosity is at the heart of the Game Changing Wins Promotion launching April 28th, featuring fantastic sporting talent who have changed the face of football. The promotion aims to highlight how small acts of generosity can make a big difference, with the campaign celebrating those closest to the players and the impact they have had on their lives, from taking them to training, to their constant words of encouragement. Alongside the four amazing meet and greet* prizes, which include a hotel stay and travel for the winner and three guests, runners up can also win daily prizes, including matchday tickets* for the 2025/2026 season with participating clubs, and hundreds of instant win lifestyle vouchers* that are also up for grabs.
To enter the competition, shoppers simply need to purchase a participating pack from across the qualifying range; Cadbury chocolate including singles, bars, bags and multipacks, Cadbury biscuits range including Cadbury Fingers and Cadbury Brunch, Maynards Bassets bags and Trebor mints. All consumers then need to do is input their pack’s details into the specially created website: gamechanging.cadbury.co.uk to be in with a chance of winning.
The talent at the forefront of this promotion are none other than Cadbury’s very own Game Changers – Leah Williamson, Katie McCabe, Jill Scott and Lauren James, all of whom have been an inspiration on and off the pitch, achieving significant success at both international and domestic level.
In addition to the amazing consumer promotion, and in recognition of the incredible work that retailers do in their community, the nation’s retailers can get involved too, thanks to the Cadbury Community Game Changers competition. The competition is here to honour the independent retail players of the season and recognise the incredible initiatives that so many are leading in their local communities. This competition gives retailers the chance to be celebrated as Game Changers and the opportunity for five lucky winners to win up to £1000. To enter, all retailers need to do is share 300 words on Mondelēz International’s trade facing website snackdisplay.co.uk to describe how they’ve been true Community Game Changers, with the best examples of community engagement winning the grand prize. And there are prizes for runners up too. 10 retailers will be able to win £500** for their store, and 15** entrants will take home a Cadbury winners’ hamper to enjoy or use as a community fundraiser.
Bethan Williams, junior brand manager, Cadbury Bitesize, said: “Here at Cadbury we know that our retailers are game changers too – playing a huge part in the community and providing countless benefits and support to their customers. It’s an honour to be able to give back to them in this way.”
*Terms and Conditions apply. Please visit https://www.snackdisplay.co.uk for full details.
