The nation’s favourite chocolate brand Cadbury, is bringing back its hugely successful Cadbury Fingers promotion – Fingers Crossed – and this time it’s bigger and bolder, with more prizes than ever before!
Cadbury Fingers, the beloved biscuit brand with 128 years’ history, is bringing back its brilliant Fingers Crossed on-pack promotional campaign for shoppers, giving consumers the chance to win if they find a crossed chocolate finger in their pack.
To be in with a chance to win, all shoppers have to do is pick up a promotional pack and if they find a Cadbury Crossed Finger biscuit inside with a winning ticket, they could win cash prizes ranging from £50* up to an incredible £20,000!* Shoppers also have the opportunity to win thousands of cash prizes by following the QR code on pack and entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they’ve won.
This popular promotion brings unique Cadbury fun and excitement to consumers once more, while also providing retailers with a fantastic opportunity to boost their sales and engage with their customers in a rewarding way. What’s more, this promotion also includes price-marked packs, making it perfectly placed for convenience stores to participate in, as well.
Anastasia Lutskovskaya, senior brand manager for Cadbury Biscuits, said: “As we welcome the arrival of Spring, we are excited to bring back our delightful ‘twist’ for both retailers and shoppers. After reaching an audience of over 41 million people for our 2024 promotion, we’re building on last year’s success with thousands more cash prizes to be won. Retailers should look to stock the full range of Cadbury Fingers products to fully capitalise on this unique promotion and drive incremental biscuit sales in their stores.”
Running from 1st February 2025 until 1st July 2025, promotional packs within the competition include Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers £1.65 Price Marked Pack 114gˆ, Cadbury White Fingers 114g, Cadbury Salted Caramel Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.
