Global tech accessories brand, CASETiFY – renowned for stylish, protective and customisable cases, has officially opened its first ever UK retail outlet at the world famous department store, Selfridges, on Oxford Street.
This landmark opening represents a major step in CASETiFY’s retail growth strategy, bringing the brand’s signature projects and unique in-store experience to UK customers for the first time.
The Selfridges concession reflects CASETiFY’s mission to merge lifestyle, design and self-expression in innovative, luxury retail environments. Designed with a minimalist aesthetic, the space features clean lines, curates displays and dedicated areas for in-store customisation, including a bespoke case-making machine where customers can create personalised designs on the spot, alongside exploring the brand’s iconic collaborations with artists and global brands such as Takashi Murakami and Oasis.
Visitors will also have first-hand access to CASETiFY’s new Glaze Cases from the iPhone 17 collection, featuring glossy, scratch-resistant finishes in over 50 colours and 300+ mix and match designs.
Beatrix Wong, head of new markets and global partnerships at CASETiFY, said: “Bringing CASETiFY to Selfridges is a significant moment for us as we introduce our first UK retail space. From the beginning, our goal has been to create products that combine style, protection and self-expression, and now we can bring that experience directly to our customers in person.
This retail space is not just about selling cases – it’s about connecting with our community, showcasing our collaborations and sharing the innovation that has made CASETiFY a global leader in tech accessories.”
The CASETiFY concession opened at 10:00am on Friday, 19th September 2025, at Selfridges, 400 Oxford Street, London, W1A 1AB.
