Castore, the premium performance sportswear brand, has officially opened its regional flagship store at centre:mk, one of the top 10 retail destinations in the UK. Located on centre:mk’s premium Silbury Arcade, Castore’s investment into centre:mk marks a new regional retail endeavor for the brand.
Castore’s centre:mk regional flagship is home to the brand’s complete mainline range, including menswear, womenswear, and junior collections. Further celebrating the brand’s ties to the sporting icons of Milton Keynes, fans can visit the store to purchase selected teamwear for McLaren Racing and Oracle Red Bull Racing (ORBR), a fitting offer with Red Bull Racing’s Factory situated within the city.
Occupying 865sq ft, Castore’s new flagship is one of the first to showcase the brand’s latest design concept, with Ink Associates bringing to life the grit, graft, and determination of athletes through the design features.
Tom Beahon, co founder, Castore, commented: “We’re thrilled to have joined centre:mk’s premium Silbury Arcade, as part of our recent brand expansion. As one of the UK’s top retail destinations and prime pitch in the South East, centre:mk is an ideal location for sporting success and innovation of Castore.”
Castore partners with world-class athletes and brands to drive innovation and superior performance. The brand’s technical fabrics in sportswear are worn across the likes of the England Cricket team; Andy Murray, Owen Farrell and Andy Peaty within Castore’s partnership with the Lawn Tennis Association; Oracle Red Bull Racing and many more.
Kevin Duffy, centre:mk’s centre director, added: “centre:mk constantly outperforms footfall and conversion to sales benchmarks and continues to be a destination of choice for leading brands, evidenced by one of the strongest anchor line-ups in the UK. We are pleased to see Castore’s regional flagship opening its doors, welcoming yet another brand who share our commitment and to delivering a best in class experince.”
Castore is the latest brand to open on centre:mk’s premium Silbury Arcade, joining a leading line-up including Reiss and Phase Eight. Soon to be followed by British womenswear brand, Mint Velvet, which has selected the destination for its newest location.
FMX and Time Retail Partners acted for centre:mk.
