CELSIUS®, the premium, lifestyle energy drink formulated for active lifestyles, is hitting the road this August in its new, custom-designed CELSIUS Airstream to bring an unmissable wave of energy to cultural events with its refreshing fruit-forward flavours.
From muddy fields to main stages and sold-out stadium shows to grassroots fitness activations, CELSIUS will tour the nation to keep crowds going with an immersive, high-impact brand activation featuring giveaways and good vibes. Festivalgoers can expect glitter applications, photo booths, music, exclusive merch, and tens of thousands of CELSIUS samples to enhance their experiences.
Powering the moments that matter, the Airstream will be positioned around:
- Solomon – 8 August – Cutty Sark, King William Walk, London SE10 9HT
- Big Smoke Festival – 9 August – Crystal Palace Station, London SE19 2AZ
- Anjunadeep – 10 August – Cutty Sark, King William Walk, London SE10 9HT
- South Facing Festival – 15 August – Crystal Palace Station, London SE19 2AZ
- All Points East – 16 August – The Green, Shoreditch High Street station, Braithwaite Street, Shoreditch, London, E1 6AE
- Leeds Festival – 22 August – Leeds Station, New Station St, Leeds LS1 4DY
- Reading Festival – 23 and 24 August – Reading Station, Station Hill, Reading, Berkshire, RG1 1LZ
The roadshow builds on the brand’s presence near some of the UK’s most iconic cultural moments already this year, from major music gatherings and city festivals to world-class sporting occasions.
Carlotta Cattelani, head of marketing – UK&I at CELSIUS, said: “Our new CELSIUS Airstream allows us to continue building something different here – a brand that’s not just seen on shelves, but felt in culture. Whether it’s through the festivals they wait all year for or the fitness communities they belong to, CELSIUS is showing up with purpose and momentum. What sets CELSIUS apart is its ability to deliver functional energy with no compromise on taste, powered by a blend of seven vitamins that supports normal immune function (B6, B12, C) and helps reduce tiredness and fatigue (B2, B3, B5, B6, B12, C). We’re here to help the nation make the most of every day.”
CELSIUS is also tapping into the growing demand for fitness community experiences. In Ireland, Irish Olympic sprinter and Team CELSIUS Ambassador Rhasidat Adeleke will return home on 22 July to host the CELSIUS VIBE Run Club at Dublin City University in conjunction with Runners High Run Club. Rhasidat will share her elite sprinting tips, favourite drills, and motivation to push participants beyond their limits. Tickets are free but limited; register on Eventbrite.
From 28 August, the brand will make its way to Stradbally, stopping in Rathcoole and Portlaoise, with thousands of samples planned across Electric Picnic weekend.
Building on its popularity in the US, CELSIUS is embedding itself into British and Irish cultural calendars and connecting consumers to the brand’s LIVE FIT ethos through a dynamic mix of music, sport, and lifestyle.
As the festival season hits its peak and wellness-orientated consumers continue to seek functional energy options, CELSIUS is fast becoming a staple in both routines and experiences across the UK and Ireland – and beyond!
CELSIUS is available nationwide. To find a local retailer, visit uk.celsius.com/buy-locate/.
