The award-winning cosmetics brand Charlotte Tilbury is taking its PillowTalk line on a road trip with a stunning pink double-decker bus experience.
The bus, designed and brought to life by Manchester-based One Agency, kicked off its journey from Manchester in late February and will make stops across Europe. Following its stop in Dublin, Brown Thomas Dundrum had its biggest weekend of the year so far. With 98% of consumers creating and sharing digital or social content at events, it’s crucial for experiential campaigns to provide photo-friendly moments that can amplify their reach. The PillowTalk bus takes that opportunity to another level.
The bus is a dream come true for beauty lovers, with light-up mirrors, immersive theming, shelves of Charlotte Tilbury products, and even a champagne fridge. The exterior of the bus is equally eye-catching, with a large-format digital screen displaying captivating AV content.
The campaign has been a huge hit so far, with visitors sharing snaps on social media and raving about the experience. Key achievements include:
- AMAZING influencer reach of 2.5m+
- Received huge coverage from Evoke
- 100+ quick trick appointments on the bus
- Inspired Brown Thomas Dundrum’s biggest weekend of 2023
“In a post-pandemic world, people want experiences that they can touch and feel, but that doesn’t diminish the importance of creating work with the potential for a huge social reach. Because we do everything in-house, from conceptualisation to physical builds, every aspect of the bus was created with marketing in mind to be as social media friendly as possible. Thanks to the efforts of the team, Charlotte Tilbury saw a huge increase in sales and a massive push for brand awareness,” said Dean McCormick, One Agency managing director.
