LOYA, a new Swiss longevity brand, claims it is redefining what skincare means, from the outside in and the inside out.
Available to purchase from May 13th 2025 at www.loya.life, LOYA brings a completely new category of wellness to the UK market, combining advanced biotech skincare with the transformative power of neurocosmetic science. Products are priced between £50 and £210.
LOYA is more than skin-deep. Backed by 11 patented innovations, the brand takes a dual-action approach to ageing, addressing both the visible signs and the emotional toll they can take. Every formula is crafted to visibly rejuvenate skin and boost mood, thanks to its proprietary HappyfeelBoost™ technology.
At launch, LOYA introduces a six product skincare line, with two hero products:
Silky Soft Plumping Cream
A next-generation moisturiser powered by copper tripeptide, Japanese Ume extract, and Argireline. Clinically proven to reduce wrinkles and visibly firm skin in as little as four weeks.
SupeReverse Serum
A powerful hydrating treatment that layers 4D Hyaluronic Acid with patented LOYA MicroBloom™ technology for instant plumpness and lasting rejuvenation.
Both products transform skincare into an act of emotional self-care, lifting not just your skin, but your spirit too. LOYA is for those who believe skincare should feel as good as it looks – luxurious, effective, and emotionally attuned. Designed in Switzerland. Driven by science. Rooted in how you want to feel.
