Fast-growing Asian inspired QSR brand Chopstix has announced its latest store opening in the midlands. The store opens today in Milton Keynes at the centre:mk and is the next step in a busy period of expansion for Chopstix, following investment from European quick service restaurant operator, QSRP, in October 2024.
The store in Milton Keynes is reflective of Chopstix’s wider growth strategy, growing its store footprint in high footfalls areas that the brand has seen continued success with.
The store will create 30 jobs for locals and 50 covers to accommodate seated customers as well as takeaway and delivery. The store will also boast the brand’s latest store design, featuring striking new visuals and updated in-store offerings such as self-order kiosks.
The opening day will feature incentives for new customers, with the first 100 receiving free medium boxes and 1,000 portions of spring rolls will also be given away. As well as this, further excitement will be driven by free merchandise giveaways and vouchers over the course of the day.
Gareth Brannigan, head of new store openings, said: “Cities like Milton Keynes offer a significant opportunity for growth for us, we are very excited to be returning to the area”.
“We are confident that the new store will be a success, with so many people looking for quick, tasty and affordable food options, Chopstix is the ideal option for fresh flavours on-the-go for shoppers.”
With over 140 stores, the Chopstix Group has seen rapid growth over the past 12 months, in the UK and now France, having launched its debut site on the continent earlier this year.
Chopstix was established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis. The Chopstix Group has undergone a busy period of brand development and expansion as Chopstix sets its sights on becoming the largest Asian QSR company on the continent.
For more information please visit: www.chopstixnoodles.co.uk
