Building on the success of its pioneering foray into the jellies space last summer, £17.8m[1] confectionery brand, Chupa Chups, is expanding its existing range of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, Strawberry Laces, and Sour Bites and Tubes with a fruity new addition: Apple Laces.
Chupa Chups’ share of the jellies market has been growing every quarter since launch[2], and with appetite for apple-flavoured sweets on the rise, growing by +26.9% since 2024[3], the time is ripe for further trend-led innovation from Perfetti Van Melle. Retailers can take the opportunity to stock-up this summer in anticipation of retail and consumer demand for this new fun flavour.
Kim McMahon, brand manager of Chupa Chups, said: “Summer 2024 marked a bold step for Chupa Chups, venturing into jelly sweets for the first time. The fun, unique and irresistibly sharable format of our jellies resonated with Chupa Chups’ teen audience, the range now performing 12% better than the category average[4].
We’re confident Apple Laces will replicate last year’s success, ready to add fruity fun to summer sharing occasions, and to take another slice of the ever-expanding jellies market with this popular flavour.
We look forward to delighting Chupa Chups jellies fans with fresh NPD, proving, yet again, that we’re more than just the UK’s No.1 lollipop brand[5]!”
Chupa Chups Apple Laces are now available to retailers via Bestway and Dhamecha.
