Chupa Chups, now worth £17.6m[2], is shaking up confectionery aisles yet again with the launch of Pinkis – an irresistible addition to its growing jellies range.
A soft, mallowy jelly and striking in pink hue, Pinkis will bounce onto shelves this July, offering a uniquely fluffy texture, combined with a vibrant strawberry flavour that is set to stand out against the category.
With total jellies up +9% YoY and Chupa Chups Jellies experiencing a staggering +111% growth[3], the latest launch is perfectly timed to tap into the growing appetite for playful treats.
Priced at a shopper-friendly £1.25 PMP, Pinkis deliver on both taste and value – two critical drivers of the category. Designed to help retailers boost their on-the-go sweet sales, drive impulse purchases, and recruit incremental shoppers, Pinkis brings more than just flavour to the fixture.
Kim McMahon, brand manager of Chupa Chups, said: “As more than just the UK’s No.1 lollipop brand[4], Chupa Chups is already known for bringing fun and flavour to confectionery – and with Pinkis, we’re taking that playful spirit to a whole new level. We’ve seen huge momentum behind our jellies range and this launch builds on that success with something completely fresh for shoppers.
“We know that texture is a huge driver of excitement in the category, and Pinkis brings something genuinely different with its super-soft, fluffy bite and eye-catching pink pop. We can’t wait to see it on shelves and are looking forward to seeing how shoppers respond to this fun new addition!”
