Circle Sportswear, the eco-friendly running brand created in a circular economy, unveils the SuperNatural Runner, the first running shoe fully made in Europe from bio-sourced, biodegradable, and recyclable materials.
The brand goes even further in its eco-friendly commitment and confirms its position as an engaged player in high-performing, respectful-of-the-planet fashion by tackling one of the most controversial pieces in the wardrobe: the running shoe.
This groundbreaking, innovative, high-performance running shoe is 75% made of natural materials to encourage your feet and mind into that hyper-magical state of wonder. Lightweight, thermoregulating and powerful, this shoe follows circularity principles so you can keep on exploring.
With the SuperNatural Runner, Circle Sportswear, the industry Game Changer, takes up the challenge by redefining the codes of running and performance with an ecosystem of expert and technical partners: The Woolmark Company, Arkema, and Lenzing.
PRODUCT SPECS:
INNOVATIVE, RESPONSIBLE PERFORMANCE MATERIALS
- – Biosourced and virtuous at every stage of its lifecycle, the SuperNatural Runner is a design model thought for all runners and is composed of durable materials. The shoe’s upper part is labelled by The Woolmark Company, meaning it meets high-quality and durability standards. It is made of 65% merino wool, a natural, biodegradable material that does not release microplastics. Merino wool offers unbeatable thermoregulation properties, moisture management, and breathability, making it perfectly suited to an environment where performance is paramount. AWARD-WINNING PROWEAVETM UPPER
- – The upper comprises 50% Woolmark-certified wool and 50% TENCEL LUXETM derived from wood fibers. PROWEAVETM technology enhances durability, breathability, and thermoregulation. Woolmark-certified Merino wool offers a unique feel and comfort in the running world, exceptional breathability, and natural odour resistance. PROWEAVETM technology won the Ecological Footwear Award at Performance Days 2024.
HIGH-TECHNOLOGY PLNT-FOAMTM SOLE
- – Powered by next-generation PLNT-FOAMTM, bio-based and developed by Circle Sportswear & Arkema from castor oil, it drives optimal rebound, energy return, and unbeatable comfort.
It is injected using SuperCritical foaming technology for the perfect balance of lightness and performance. For the first time, it is entirely made in Europe. - – Arkema created the midsole from castor oil and presents qualities of flexibility, lightness, resilience, and optimal shape memory. Finally, the dynamic outsole shape, facilitating the first stride, is made in Portugal from natural biodegradable rubber. This pair of shoes excel in lightness and comfort, weighing less than 300 grams with a 6 mm drop.
There has already been huge interest in the shoe, with over 2,000 pre-orders worldwide. The Supernatural Runner is stocked in over 30 retailers in France, the UK, Switzerland, and the Netherlands. It is now available from Run Limited in London.
