Co-op is preparing to sell more than 2.2 million stems of flowers this Mother’s Day – a 20% year-on-year increase – showing that consumers still believe that buying beautiful blooms are a continued top choice when showing appreciation.
The convenience retailer has expanded its fresh flower offer this year ranging from budget blooms to luxury bouquets. Amongst the offer, Co-op’s 100% Fairtrade Bright and Beautiful Mother’s Day bouquet, priced at £8, is expected to be the biggest seller as shoppers look out for the Fairtrade Mark.
Also in the range is Co-op’s Abundance of Tulips bouquet (£10.00), which showcases the best of British tulips and celebrates freshness, colour and vibrancy that define the season. The Tulips will bring shoppers a truly standout spring moment and just like the Fairtrade Bright and Beautiful bouquet, they are also predicted to be a popular choice with shoppers.
Amy Calcutt, senior buying manager at Co-op, said: “Flowers continue to be one of the most meaningful ways for customers to show appreciation and celebrate life’s important moments, so this year we’ve expanded our range to offer even more choice in stores. We know value and quality are front of mind when choosing a gift for someone special, and we’ve ensured there’s something for every budget.
“At the same time, we’re proud to champion British growers and Fairtrade across our range, bringing customers beautiful blooms they can feel good about.”
To help customers mark the occasion, Co-op is also offering half-price Mother’s Day cards when shoppers purchase a bouquet of flowers, making it easier and more affordable to pair a heartfelt message with a beautiful floral gift.
Co-op’s beautiful bouquets and Mother’s Day cards are available in stores nationwide, helping customers find a simple, thoughtful gift to celebrate the people who mean the most.
