Co-op Wholesale has launched ‘Cracking Christmas Deals’, a high-impact seasonal campaign designed to help independent convenience retailers drive festive sales and stand out in a competitive market.
Running through to the end of the year, the campaign delivers two new deals each week on high-demand, seasonally relevant products – available on a freesell basis to make buying in easier and more flexible. The campaign reflects Co-op Wholesale’s commitment to supporting growth for its retail partners, with offers selected to provide outstanding value and help retailers make the most of the busiest trading period of the year.
From the week commencing 3 November, these deals will also be promoted to shoppers through Co-op Wholesale’s One Week Deal campaign – featured in its consumer leaflet and supporting channels.
Paul Webster, partnerships & sales director at Co-op Wholesale, said: “Cracking Christmas Deals is about giving our retailers a real edge this festive season. These are our strongest seasonal offers – carefully selected to help partners attract shoppers, sell more and finish the year on a high. It’s a bold campaign, and it reflects our commitment to helping retailers grow through outstanding value and strong margins on the lines that matter most.”
The Cracking Christmas Deals campaign is live now, with new deals dropping every week exclusively through Co-op Wholesale.
