This week Colliers has released its latest Global Retail: 2025 Trends & 2026 Outlook Report, offering a comprehensive view of how retail markets across the world are adapting to a new era of transformation. The report highlights the convergence of physical and online retail, the growing influence of Gen Z, and the impact of value-conscious consumer behaviour on global retail strategies.
Despite ongoing geopolitical tensions and economic uncertainty, long-term retail growth is being fueled by urbanization, tourism, and rapid technology adoption. Asia Pacific (APAC) leads the way with 5% real retail spending growth, while Europe, the US and Canada show more modest gains of 2–3%. Latin America (LATAM), though flat in 2025, is forecast to rebound to 6% growth in 2026.
“Retail is no longer about choosing between online and in-store – it’s about creating seamless, omnichannel experiences that meet consumers where they are,” said Niccolò Suardi, co-head of the EMEA Retail Practice Group. “Our latest findings show that retailers who embrace integration and innovation are best positioned to thrive in this evolving landscape.”
Key Global Trends:
- Omnichannel Integration: Across all regions, blending e-commerce with in-store engagement is now essential. APAC leads in omnichannel innovation, while mature markets like the U.S. are refining their balance between physical and digital retail.
- Gen Z Influence: Gen Z’s demand for digital engagement, social commerce and brand authenticity is reshaping retail globally, with particularly strong impacts in APAC and LATAM.
- Economic Pressures: Over 80% of consumers globally express concern about personal finances. Inflation and debt are driving price sensitivity, with LATAM (92%) and the U.S. (88%) most affected. Consumers are increasingly comparing prices online and switching to lower-cost brands.
- Retail Resilience: Despite geopolitical uncertainties and tariff risks, tourism recovery, urbanisation and tech-enhanced retail experiences are supporting steady momentum across markets.
