Sierra Tequila, the UK’s best-selling tequila brand, announces the launch of its latest flavour, Sierra Grapefruit Paloma, in its range of 250ml RTD cocktails in cans in Morrisons. The Paloma will sit alongside Sierra Lime Margaritas which are also being listed in Morrisons from 7th September.
Sierra Grapefruit Paloma, 6% ABV joins the Sierra Margarita range of ready-to-drink cans launched to trade and consumers in 2025 and Morrisons will be the first supermarket listing for Sierra Paloma and Sierra Lime Margarita, 6% ABV, which will be available in 460 main estate stores. RRP £2.60 per can. They will also be part of Morrisons’ ‘core’ RTD multi-buy of 4 for £6.00 and 5 for £7.00.
Rob Curteis, managing director of UK Sierra distributor The Drinks Company, says: “We’re delighted to be launching the Sierra Paloma RTD’s and introducing Sierra Lime Margaritas in Morrisons across the UK. We’ve seen the growing consumer interest in Paloma and Margarita cocktails and the Sierra team have created these vibrant and eye-catching can designs with great tasting cocktails, mixed with Sierra Tequila Blanco. With Sierra Paloma’s official introduction at On the Beach Festival in Brighton over the summer where the cans were incredibly well received, the Morrisons launch is sure to be a huge success and we look forward to rolling Sierra Paloma out to further retailers in the coming months.”
Sierra Grapefruit Paloma – bitter grapefruit, zesty citrus, with cooked agave notes. “A tangy twist for the adventurous. Perfect for festivals, picnics, rooftop parties or your next party at home.”
Sierra Lime Margarita is available at Morrisons and Strawberry Margarita and Sierra Lime Margarita are available at WHSmith, Gopuff, Amazon, Drink Supermarket and other retailers.
Sierra Tequila is the UK’s best-selling tequila brand* famous for its iconic sombrero-topped bottles and award-winning bold agave flavour. Rooted in Mexican tradition, Sierra is produced by the fourth-generation family-owned Destilerías Sierra Unidas in Guadalajara, Jalisco, Mexico overseen by Master Tequila Distiller Graciela Gonzalez. Her team uses traditional distillation methods, each bottle reflecting generations of expertise and a vibrant, authentic spirit.
