Speciality food expert Cottage Delight is on a mission to help Britain’s convenience stores wow shoppers with a new selection of hand-crafted jams, chutneys, pickles and more. Exclusively available to the convenience channel, the new range is perfect for enhancing meals, whether that means making breakfast extra special, elevating a Victoria sponge, taking sandwiches or toasties to the next level, or simply looking to pep up a burger or hot dog.
Cottage Delight’s new convenience range is a selection of artisan premium products bursting with flavour and presented in eye-catching packaging, that spells out their speciality and the warmth and comfort they bring. The result is an effortlessly giftable, bold range with designs that stand out instore and confirm the consumer is purchasing a special product with the added touch of luxury.
Cottage Delight’s convenience range covers sweet, savoury and sauces. The sweet range includes strawberry, blackcurrant, apricot and morello cherry whole fruit jams, All Butter Lemon Curd and thick and thin cut marmalade. The savoury selection offers sweet apple and caramelised red onion chutneys, Traditional Farmhouse Pickle, and Hickory Smoked Barbecue Sauce and Peppered Steak Sauce.
Cottage Delight’s convenience range addresses three important consumer trends, says Tony Price, national account manager, Cottage Delight: “Premiumisation is key to Cottage Delight, because consumers now understand the real costs of cheap food, in terms of its environmental impact, and need to be sure of the
provenance of what they buy. Edible escapism is another major factor, with a third of consumers buying more treats, weekend, and midweek ‘pick me ups’ and treats as pleasurable and occasional necessities. Finally, the cost of living means consumers are looking for less but better, choosing quality over quantity for budget and health reasons.”
The packaging tells the products’ premium story, from the lids with the “Great Times, Great Taste” promise and Great Taste Awards successes to the QR codes with links to recipes and serving suggestions. Cottage Delight is committed to ethics and sustainability. It supports the Feeding Britain Partnership, the award-winning charity with the single purpose of a hunger free UK, and all packs have full recycling information.
Cottage Delight’s products come in double-facing shelf-made ready cases of 6, that ease shop navigation and stand out against a sea of white labels, and highlight its status as a Great Taste Award-winning producer. Cottage Delight has developed a range of point of sale and merchandising materials, which are available to customers and wholesalers by request. These include Great Times, Great taste and Breakfast Made Better themed display units, recipe booklets, and posters.
Price continues: “We’re keen to help our retail customers stock up on our products and use the point of sale to create amazing displays, and work with them on in-store tastings, social media, and store card initiatives.
“Our products go head-to-head on quality with the best in the category, be it the jams, marmalade, curd, chutneys, pickle, or sauces. The support we offer is the best in the business, and integral to how we operate as a producer, supplier, and brand. Consumers increasingly want brands that are sustainable and ethical in all they do. As a business we continue to maximise commercial opportunities with the convenience trade and do so with purpose and values. Our focus on our communities is at the heart of everything we do.”
