British coastal lifestyle brand, Crew Clothing, has announced the extension of its esteemed partnership with the LTA. Now in the fifth consecutive year of the partnership, Crew Clothing will be returning as Official Outfitter for both the cinch Championships at the Queen’s Club, London, and Rothesay tournaments. As Official Outfitter, Crew Clothing will dress all members of the ball crew and team of on-court officials.
Crew Clothing has also unveiled an exclusive SS24 capsule collection, created in collaboration with the LTA. Embodying Crew Clothing’s renowned coastal-inspired style, the limited-edition line will be available for purchase from 29th April at Crew’s online site as well as in select stores and pop-ups throughout the tournaments. These include Queen’s, Eastbourne, Birmingham, and Nottingham.
The collection will feature a range of elevated tees, polos, sweats, and hoodies in timeless hues of white and navy, designed in Crew’s classic silhouettes but with a sporty twist. Each piece showcases Crew’s iconic crossed oars logo – a symbol of quality design and a testament to the brand’s rich 30-year legacy and enduring commitment to British sport.
Crew’s announcement follows the brand’s ongoing partnership with ambassador and 3 x Wimbledon Champion, Neal Skupski who is likely to be playing in the cinch Championships again this tennis season.
Crew Clothing’s head of marketing, Naomi Parry, said: “We’re strong believers in supporting the very best of British sport, and with this in mind, we’re delighted to be partnering with the LTA for another year as Official Outfitters. It’s wonderful to see the ball crew and officials in their Crew Clothing kit, and we can’t wait to spend the summer spectating courtside.”
Gary Stewart, LTA’s head of commercial, said: “Crew Clothing have been great supporters of British Tennis for the last five years and we are delighted to continue our partnership with them. They are an integral part of our summer events, kitting out the ball crew and officials in Crew Clothing kit and we look forward to seeing them on court again this summer.”
