Criteo introduces onsite video to its retail media mix

Criteo S.A. (NASDAQ: CRTO), the commerce media company, has announced the general availability of its Onsite Video solution for retail media. This innovative offering integrates shoppable video ad formats directly into the digital storefronts of Criteo’s retailer partners, including Albertsons® Companies, Inc., Costco, and a growing global network of other top retailers. The new solution enables brands and advertisers to seamlessly bridge storytelling and sales at the point of purchase, driving both brand affinity and conversions.

With the introduction of Onsite Video, Criteo now offers a comprehensive, full-funnel onsite advertising suite, combining Video, Display, and Sponsored Product ad formats in one unified platform. This expansion further strengthens Criteo’s position as the go-to platform for commerce media, enabling brands and agencies to reach and influence shoppers at every stage, from discovery to purchase.

“This news comes at a really exciting time for retail media,” said Jill Orr, managing director enterprise EMEA at Criteo. “The general availability of Onsite Video opens up powerful new opportunities for brands, agencies, and retailers to connect with shoppers through highly engaging, immersive content. Video is not only a compelling format for consumers—it also enables more upper-funnel marketing tactics that build awareness and consideration, ultimately driving both meaningful experiences and stronger commerce outcomes.”

Research reveals that onsite retail media can generate up to 70% in gross margins, making it a valuable revenue stream for retailers. Onsite Video presents a new opportunity for retailers to unlock incremental revenue by attracting premium CPMs and complementing display ads. For advertisers, it engages high-intent shoppers with dynamic content at critical purchase decision-making moments.

Onsite Video has been shown to increase conversion rates and new to brand acquisition rates, particularly when combined with other retail media tactics. For example, analysis from Criteo shows that users exposed to a combination of Onsite Video, Display and Sponsored Products have a 5.6 times higher conversion rate than users exposed to Sponsored Products only. A similar trend can be observed when it comes to the acquisition of new-to-brand customers.