Debenhams Group is taking its most popular British fashion labels to the United States, with Coast, Warehouse, Oasis, Nasty Gal and Karen Millen now available on Macy’s, Bloomingdale’s and Nordstrom online marketplaces. Together, Macy’s, Bloomingdale’s and Nordstrom attract over 350 million shoppers every month, giving Debenhams Group brands access to one of the largest fashion customer bases in the US.
The move places British fashion directly in front of millions of American shoppers through some of the country’s most iconic department store names. It marks a significant step in Debenhams Group’s international growth strategy and reflects the strong overseas appetite for distinctive British labels.
The expansion is being delivered in partnership with Refined Networks, which works with leading fashion and lifestyle brands to scale internationally and connect with new customers through online marketplaces. The Debenhams Group brands are among 30+ British names launching in the US this year through Refined Networks.
Early signs are encouraging: Macy’s launched a dedicated marketing campaign last month to celebrate the arrival of Nasty Gal, while Bloomingdale’s and Nordstrom also saw immediate customer engagement across the Group’s portfolio. Each now offers exciting products from some of the most iconic British brands with a point of difference within the market.
Dan Finley, CEO of Debenhams Group, said: “Launching into the US is about bringing our much-loved British fashion labels to new audiences overseas, starting with some of the most iconic department store names in the market. Through these partnerships, our labels will now be in front of millions of potential shoppers across the US giving British fashion an unprecedented platform in one of the world’s largest retail markets. The appetite we’re already seeing for our labels underlines the strength of British fashion internationally, and we’re excited to build on that momentum with our US partners.”
This expansion forms part of Debenhams Group’s broader strategy to scale its portfolio of brands globally, using a marketplace-led model to open up access to new geographies and connect its labels with fashion-conscious customers worldwide.
