British jewellery brand Ottoman Hands lands three of the biggest US-based retailers in its bid to tap the US market. Launching online at Nordstrom, Bloomingdale’s, and soon-to-be Macy’s, Ottoman Hands growth this 2025 has been epic, marking the 15th-year of the brand in operation.
Beginning with humble roots on a market stall at Portobello Road, Ottoman Hands now has crossed the pond. Founder Deniz Gurdal talks about what this expansion means for a London-based jewellery brand whose growth has been strongly building since its foundation: ‘I am very excited and proud to have launched Ottoman Hands in the US with Nordstrom, Bloomingdale’s, and Macy’s, bringing our designs to these iconic retailers is a dream come true and a truly humbling experience. This milestone is the result of 15-years of relentless work and passion. Ottoman Hands began in 2010, selling handmade jewellery inspired by my Turkish heritage from a stall on Portobello Road. Every piece has been a labour of love, crafted in small batches, and often in partnership with the same artisans I met at the very start of this journey’.
Founder, Deniz Gurdal, said: “Over these years, our collections have reached British Museum exhibitions and appeared on acclaimed TV series from James Bond to Emily in Paris, and now the upcoming Devil Wears Prada 2. Each a testament to the growing impact and distinctiveness of our designs. We are proud to be different. Choosing Nordstrom, Bloomingdale’s, and Macy’s was a strategic decision. These retailers set the benchmark for excellence and in the US market, known for championing emerging brands and offering customers quality with heritage. These stores are not just retail destinations but cultural icons, trusted by generations of shoppers for discovering new and unique brands. It’s incredibly meaningful to bring our craftsmanship and values—like our commitment to sustainability and female empowerment -to such respected partners. Tapping into the US market is both an emotional and strategic leap: for an independent, female-founded brand like Ottoman Hands, it’s a chance to inspire a wider audience and connect with jewellery lovers from different continents seeking authenticity and jewellery that tells a story. This next chapter is proof that originality and staying true to your roots really can open doors worldwide.”
Ottoman Hands launched on Monday 11th August at Nordstrom, followed by Bloomingdale’s on Tuesday 12th August, with Macy’s to follow any day now.
