Innovative bakery brand, Deli Kitchen, owned by Signature Flatbreads, continues to go from strength to strength seeing double-digit growth year on year. The brand is capitalising on this growth by investing in its first integrated campaign to drive growth and brand awareness ahead of the summer, a key sales period for the brand.
Following research which showed 59% of Brits cook just 6 meals a week on repeat, Deli Kitchen has launched its bold, playful campaign to urge people to break out of their everyday routines and try something new. Celebrating that Deli Kitchen is the largest brand in the flatbread category, the campaign challenges consumers to ‘Go Flat’ with eye-catching visuals which allow them to imagine a world where people literally go flat with Deli Kitchen’s Greek Style Flatbreads.
The brand has created, a 20 second TV and social film which will be displayed OOH, digital OOH and on social media. The OOH will run until the end of August.
In addition to the campaign, Deli Kitchen is also launching a new Lebanese Style Flatbread to strengthen its core range. The innovation comes as demand for world cuisine increases, with 92% of Brits now eating it at home.
The product is inspired by Lebanese Khubz, which is traditionally made daily to consume immediately, but Deli Kitchen’s take on this delicious bread remains soft over life. It can be served in a myriad of different ways including, wrapped, filled or topped.
Tim Wittekind Head of Brand, NPD & Innovation at Deli Kitchen said “We are proud to launch this campaign to continue to drive growth for Deli Kitchen. Our investment demonstrates our commitment to driving awareness for the brand. In addition, the launch of the Deli Kitchen Lebanese Style Flatbread signals our desire to remain leaders in innovation in the flatbread market.”
The new Deli Kitchen Lebanese Style Flatbread will be available nationwide in Sainsbury’s from June 2024 with RSP of £1.50.
