Dillon Organic, the pioneering bakers of organic, low-carb, high-fibre bread and bagels, has announced its latest retail expansion into Ocado.com, the world’s largest dedicated online supermarket. Made from real, organic ingredients such as flaxseed, sunflower seeds and extra virgin olive oil, the brand is the maker of the first long-shelf-life, keto and grain-free bread in the UK and EU markets.
The expansion into Ocado.com comes as the brand reports exponential growth (300% over the last two years), driven by a 70% surge in UK consumers seeking to avoid ultra-processed foods and the rising demand for organic, keto and gluten-free foods.
Nick Bildner, founder of Dillon Organic and co-founder of Pulsin, commented: “We are on a mission to transform the UK’s metabolic health one loaf at a time. For too long, bread has been a high-carb, ultra-processed staple that doesn’t support modern wellness goals. Our partnership with Ocado Retail allows us to reach a wider audience of people who refuse to compromise on nutrition or taste.”
The Ocado.com listing follows the brand’s stellar performance across the UK retail landscape. Dillon Organic is currently stocked in over 720 Holland & Barrett stores, where the brand is seeing 40% year-on-year growth.
The launch on Ocado.com marks a significant milestone for the brand. With consumers expressing deep concern over ultra-processed ingredients, Dillon Organic’s clean-label credentials place it at the forefront of the bakery category’s evolution.
Megan Conroy, health & wellness buyer at Ocado Retail, says: “We’re delighted to be launching Dillon Organic on Ocado.com. We’ve seen a huge increase in demand for free-from and gluten-free products, as well as products containing minimal ingredients. With Dillon Organic now joining our unrivalled range available on Ocado, our customers now have even more choice to help support their dietary and lifestyle needs.”
Available now on Ocado.com:
- Original Flax Keto Bread, £5.00
- Seeded Gluten Free Bread, £5.00
- Keto Bagel Original Flax, £5.00
- Chia Flax Keto Bread, £5.00
- Olive Gluten Free Bread, £5.00
- Beetroot Flax Keto Bread, £5.00
Dillon Organics products are also available at Holland & Barrett, Planet Organic, Whole Foods Market, Abel & Cole and over 1,000 independent health food shops.
