Display specialist, The Valley Group, has won eight awards at this year’s POPAI, including six Golds.The company took home Gold for both Display of the Year (Permanent) and Display of the Year (Temporary), winning recognition for its work for Shark Beauty and Ninja, using LiDAR technology to capture valuable insight into how shoppers act when in front of a retail display.
Embedding data capture at the point of sale transformed static displays into intelligent, responsive experiences, enabling SharkNinja to continually enhance the shopping journey for their customer. This project pushed creative and technical boundaries to deliver a permanent retail experience that really stood out, winning Display of the Year but also a Gold for Innovation.
“A game-changing, immersive shop-in-shop fixture combining modular design with cutting-edge LIDAR technology to deliver outstanding shopper insights. Visually impactful, adaptable, and truly innovative,” said the POPAI judges.
