Ritter Sport UK has announced a major new sponsorship of the Betfred Super League, as part of its mission to enable millions of new consumers to discover quality chocolate is for everyone.
The premium German chocolate brand will sponsor 20 Super League matches with pitchside advertising broadcast live on Sky Sports and the BBC, reaching an audience of more than 5 million viewers. The sponsorship runs alongside other major marketing activity this year, including a nationwide roadshow, as the brand focuses on driving trial and attracting new consumers.
Ritter Sport UK says the Super League partnership is designed to bring its core message “quality chocolate for everyone” to a broad and highly engaged national audience, as UK shopping habits fundamentally shift with consumers eating chocolate less often but demanding more from every bite.
With matchday attendance made up of 62% male and 38% female fans (the highest female attendance in UK sport) the league offers a diverse and family-oriented audience aligned with Ritter Sport’s positioning.
Benedict Daniels, managing director at Ritter Sport UK & Ireland, said: “This is a big moment for the brand. We’re taking our mission to an entirely new audience of Super League fans who we know love chocolate, and who are increasingly frustrated with the shrinkflation that has become so common in the market.
“We know when people try Ritter Sport, even just once, they keep coming back for more. At a time when consumers demand more from every bite, Ritter Sport delivers on taste and quality. The team and I are super passionate about our mission to enable millions of new consumers to discover Ritter Sport quality and to be pitch side with these epic Super League teams.”
The partnership spans some of the league’s biggest clubs, including Wigan Warriors, Leeds Rhinos, St Helens, Hull KR, Warrington Wolves and Catalans Dragons, and will run through to the Grand Final.
The deal also includes a dedicated radio campaign with the rugby league radio station, alongside in-stadium visibility, providing Ritter Sport UK with multiple touchpoints across both broadcast and live audiences.
