Mike Tyson is stepping into the ring against his toughest challenge yet: dry and sensitive skin. The legendary “Iron Mike” is hanging up his gloves and transforming into “Moisture Mike,” a reformed version of himself who’s embracing his ultra-sensitive side with the help of Dr. Squatch’s Total Moisture Collection – a lineup of ultra-moisturising, dermatologist-tested bar soaps designed for even the most sensitive skin. Packed with Shea Butter, Coconut Oil, and Olive Oil, these bars deeply nourish, soothe, and lock in moisture for seriously soft, healthy skin.
Together, the cultural icon and leading men’s natural personal care brand are proving that real strength means taking care of your skin with the new dermatologist-tested, ultra-hydrating soap that delivers heavyweight hydration without compromising on ingredients or performance.
“I’m excited to partner with Dr. Squatch on their Total Moisture line. I’ve been using it, and I’m a fan.” said Mike Tyson. “It is important to take care of your skin, and these products make it easy. And, let’s be real, they smell great.”
“Mike Tyson and toughness are synonymous, so seeing him step into the role of ‘Moisture Mike’ sends a powerful message to guys everywhere: that real strength means taking care of yourself,” said John Ludeke, SVP of marketing at Dr. Squatch. “If the baddest man on the planet can embrace his sensitive side through all-natural skincare, anyone can.”
“Most so-called moisturizing soaps are packed with synthetic ingredients that leave your skin feeling like it just went 12 rounds,” said Josh Friedman, Chief Executive Officer at Dr. Squatch. “By proudly dismantling outdated stereotypes about the tie between masculinity and self-care through this partnership with Tyson, we’re continuing to pull the men’s grooming category out of the dark ages and offering our customers products that help them tap into their masculine yet sensitive sides with an emphasis on self-care and better-for-you products.”
The Total Moisture Collection comes in three scents (Shea Butter, Mango Butter, and Green Tea Butter) and is available to shop at uk.drsquatch.com (£7 each or £21 for a 3-pack).
