Dr. Squatch, a leading men’s personal care brand, is expanding its UK presence through a new retail partnership with Boots. Starting Monday March 31st, Dr. Squatch’s signature soaps will be available in 415 Boots stores nationwide, while its popular deodorants will be sold exclusively online through Boots.
This partnership reinforces Dr. Squatch’s commitment to delivering high-quality grooming products to men across the UK. The initial lineup features soaps and deodorants in signature scents like Fresh Falls, Rainforest Rapids, and Wood Barrel Bourbon. As one of the UK’s leading health and beauty retailers, Boots provides the perfect platform for Dr. Squatch to reach even more customers looking to upgrade their grooming routines.
To celebrate the launch, Dr. Squatch is expanding its Britain, We Stink campaign with a new installment, You Stink, once again featuring UK comedian Red Richardson. Returning as his Anchorman-style news presenter, Richardson humorously sympathises with the men of Britain, questioning why they stink—before offering a simple solution to freshen up: Dr. Squatch.
The campaign will run across Connected TV, YouTube, Meta, and TikTok, alongside OOH placements across London. To further support the launch, Dr. Squatch is collaborating with creators Jeremy Lynch, Paul Olima, Ali Woods, and JJ Everett Rose.
- Launch Date: March 31st, 2025
- Stores: 415 locations, largely in Greater London
- Featuring a variety of Dr.Squatch’s signature soaps:
- Fresh Falls
- Wood Barrel Bourbon
- Rainforest Rapids
- Coconut Castaway
- Summer Citrus
- Online Availability: Deodorants including scents like Fresh Falls, Birchwood Breeze,Coconut Castaway will be available exclusively through Boots’ online platform.
