Nick Knight and SHOWstudio join forces with stylist Lara McGrath for a groundbreaking editorial and fashion film project, championing the transformative potential of pre-loved fashion sourced entirely on eBay.
Lara McGrath has established an inventive and outré approach to styling. Knight was captivated by the stylist’s ability to layer and style preloved garments into visionary ensembles, creating high fashion looks from charity shop treasures and high street finds in her personal project @thegoatdancerfittingrooms. Here, McGrath documents mirror portraits of herself in public changing rooms. This SHOWstudio collaboration with eBay brings that creative spirit to life offering a treasure trove of fashion finds – all £50 and under – ready to be revived and reimagined.
With old-school glamour inspiring the hair look for the shoot created by the great Eugene Souleiman, and noughties-inspired make-up by Lynski, together, Knight and McGrath crafted a surreal visual narrative that highlights the potential of reimagining fashion through sustainability and artistry.
Live-streamed on SHOWstudio, the shoot celebrates individuality, reinvention, and the thrill of uncovering hidden gems in pre-loved fashion on eBay—proving that style, creativity, and sustainability go hand in hand.
Speaking on the collaboration, Amy Bannerman, eBay’s Pre-Loved Style Director said “This project is a testament to the magic of pre-loved fashion – celebrating creativity, individuality and reinvention. eBay has always been a place for discovery. By working together with Nick Knight and Lara McGrath, we’re showing fashion lovers how you can transform everyday finds into high fashion looks, proving that pre-loved fashion isn’t just sustainable, it’s a limitless source of inspiration”.
Stylist, Lara McGrath, says “I love the story of thinking about who had it before me, that’s why I love eBay. I love the thought of these sellers: Who are they? What are they doing? Why are they selling this amazing thing? Fashion should be fun and you should be able to play around.”
Photographer, Nick Knight, comments “As a culture, we’ve probably made enough clothes already. You should be able to take a piece of vintage Comme des Garçons, a new piece by Versace, something you made yourself and something your grandmother gave you and put that all together. That sort of attitude, which Lara has, is what’s exciting in fashion.”
From scoring Jil Sander shoes for £30 to finding beauty in a Per Una chiffon top, repurposing a kimono into a fishtail skirt, or transforming a bedspread into a dramatic cape, the project showcases the endless possibilities of second-hand fashion reimagined.
To celebrate the collaboration, eBay has curated an exclusive SHOWstudio x Lara McGrath edit featuring second-hand fashion pieces inspired by the shoot, inviting designers to reimagine archival and pre-loved styles into fresh, relevant works of art that transcend time.
