Ecover, washing and cleaning product pioneer, has just unleashed its first laundry capsule range, part of Ecover’s mission to empower people to wash right, wear more and waste less.
The new revolutionary laundry range comes off the back of Ecover’s latest survey which reveals that a staggering 80% of Brits desire a less wasteful lifestyle but feel unable to maintain one and they would like clear information on ingredients and sustainability certifications of cleaning products.
Key points:
Unique Upcycled Fragrances: Perfect for those who love a touch of luxury in their laundry Ecover’s capsules incorporate upcycled rose petals and apricots to create two delightful scents – Lilac & Rescued Rose (Bio) and Almond & Rescued Apricot (Non-Bio).
Sustainability Certified: The capsules are also the first Ecover product to be CarbonNeutral® certified, excluding product use phase, in line with The CarbonNeutral Protocol, learn more at Carbon Neutral – Ecover. The range comes in packaging made from 90% post-consumer recycled cardboard, certified by FSC
Empowering a Less Wasteful Lifestyle: Ideal for eco-conscious consumers, these capsules feature a minimum of 75% bio-based ingredients and ensure optimal cleaning efficacy at temperatures as low as 20 degrees Celsius – no compromise on performance, just a smarter way to do laundry.
The capsules are currently available for purchase on Ecover.com and Amazon, with plans for wider distribution.
