EVBox, founded over a decade ago to shape the electric mobility revolution, is rebranding to reflect the accelerating EV charging landscape.
AMSTERDAM, April 25, 2023 – EVBox was founded in 2010 to shape the electric vehicle (EV) revolution. Today, that revolution is unstoppable. Over the past decade, the industry has rapidly changed. In order to keep up with the fast-moving world of electric mobility, EVBox needed a brand identity that reflects who the company is today, while preparing for the industry of tomorrow.
Electric mobility is now ready for mass-market adoption. This transformation has driven us to look inwards: if we’re truly going to continue to lead this movement into the future and build the world that we envision, we too must evolve. That’s why we embarked on this ambitious journey over a year ago, to upgrade our brand, our identity and our look and feel. I’m very proud that the core of the design and communication was all rebranded in-house.
— Remco Samuels, CEO of EVBox
The new brand identity, developed completely in-house, reflects the company’s new generation of all-in-one products and services.
A new electrifying look and feel
Brand characteristics
- Be Bold – At EVBox, we embrace change. We challenge the status quo, we’re confident about tomorrow, and believe we will build the sustainable future we imagine.
- Think sophisticated – At EVBox, we bring a wealth of experience to the table. We leverage our experience in a growing industry, a global mindset, and our award-winning design to build the intuitive solutions our customers need, before they know they need them.
- Keep it simple – At EVBox, we make complexity simple. We make the transition to electric mobility as approachable and accessible as possible so that we can build a sustainable future for mobility.
The skewed V catches the eye and conveys the idea of forward momentum while the E and V have remained connected to signify the idea of connectivity.
Colours
Inspired by the brand’s hardware, the colour palette puts the emphasis on green. The colour being the symbol for electric mobility, being always on and ready for the future. The choice for green is also a nod to EVBox’s purpose of “powering our sustainable future”.
