Some 500 exhibitors occupied 25,000sq m of exhibition space at the inaugural NRF 2025: Retail’s Big Show Europe in Paris, 16-18 September 2025. Here are some of the highlights:
Infios, formerly Korber Supply Chain Software, picked NRF 2025: Retail’s Big Show Europe to showcase its new branding and supply chain execution expertise. That spans order management, warehouse management and transport management. TM capability has recently been bolstered following the acquisition of MercuryGate, the transport management software specialist.
Headquartered in Minneapolis, Infios is planning to open offices in London in Q1 2026, Gurpreet Kalra, SVP, Infios, told Retail Times.
“Retail is a big focus area for the business due to disruptions in the supply chain,” said Kalra. Infios can help retailers, particularly multi-channel retailers, to plan better, he said.
Bria, the visual generative AI development platform, was exhibiting in the House of Innovation Pavilion.
Dr Yair Adato, ceo and co-founder, said the business aimed to show that creativity and responsible AI innovation can co-exist.
Similar to Spotify, where users buy the rights to listen to music, Bria licences data including 1 billion images and half a million hours of video footage from the likes of Getty Images etc. The company takes this data to co-create campaigns for leading retailers and CPGs. Examples include an award-winning campaign for Lidl and Publicis’ creative agency Marcel in France and a Trailer Park Group Beetlejuice user-generated content campaign.
Adato revealed the company was also beginning to work with the Portuguese retailer Sonae.
Bria wants to challenge the MIT finding that only 5% of companies see value in generative AI, Adato said.
“To see the value of tech you need to understand how to integrate it,” he said. “We want to help organisations integrate generative AI in a responsible way.”
Smart data capture specialist Scandit showed how it was leveraging the power of AI in smartphone barcode scanning, adopted by Walmart, to recognise multiple barcodes at once. The company also showcased its mobile AR tech, which empowers store associates to give better product advice through AR overlays and ShelfView, shelf management software which delivers real time data about store inventory. ShelfView helps retailers create ‘realograms’ in order to identify missing and misplaced products, for example. It can also be used for price checking.
Scandit co-founder and CTO, Christian Floerkemeier, said the tech created a list of actionable alerts for store associates to work on and would restore the perfect shelf to improve sales.
Global payments processor Shift4 showed how it has developed its offer to provide a full ecosystem for retailers, which is both secure and omni-channel.
Alizja Conteh, who heads the global retail division at Shift4, said the business has been bolstered by the acquisition of Givex in gift card services and Global Blue in tax free shopping.
“We’ve invested heavily in the retail sector – it’s a focused vertical but across all channels – from SMEs to tier one enterprises,” she said.
The company was exhibiting in Paris to strengthen its brand message and offer in the retail sector in Europe. Conteh demonstrated Shift4’s single terminal for tax free shopping, which provides a convenient, streamlined experience for the customer.
