Montane, the renowned outdoor clothing and equipment brand, has announced a new partnership with MT HOLDINGS (HK) LIMITED, which has acquired a stake in the company to lead its expansion across China and Asia. This marks a significant milestone in Montane’s global growth strategy.
MT HOLDINGS (HK) LIMITED, which began as Montane’s official distributor in China in 2023, has rapidly evolved into a key investor. The company has already opened Montane-branded stores in malls across Beijing and other major cities. This new partnership will accelerate Montane’s growth in one of the fastest-growing outdoor markets in the world.
Led by Holly Li and Lu Ning, two prominent figures in China’s outdoor and sporting goods industries, MT HOLDINGS (HK) LIMITED brings invaluable experience and the ability to leverage local expertise to deliver exceptional retail and product experiences for consumers.
“We are excited to join Montane as part owners,” said Holly Li of MT HOLDINGS (HK) LIMITED. “This opportunity allows us to deepen our investment in a brand we’re passionate about, especially through our work in China. Together with the Montane team, we are eager to bring our local insights, retail expertise, and vision to drive sustained growth across China and Asia.”
Paul Skipworth, Managing Partner of Inverleith, the lead investor in Montane, said: “We are thrilled to welcome MT HOLDINGS (HK) LIMITED as part of our investment team. Their vision, values, and track record in retail development align perfectly with our ambitions for Montane.
“We are confident that this partnership will help us navigate the exciting growth opportunities in China and Asia, further solidifying our position as a leader in the outdoor industry and enabling outdoor enthusiasts in the region to move Further and Faster towards their goals. Today there are already more than 6 mono brand Montane retail stores in China through our partnership, and a pipeline of further openings”
The partnership aligns with Montane’s broader global strategy, as the brand continues to strengthen its position in the UK and international markets. Montane remains committed to designing lightweight, high-performance gear for outdoor enthusiasts, from climbers to ultra-athletes, and is poised to further its impact in Asia.
The collaboration will not only boost Montane’s presence in premium retail spaces but also enhance its ability to offer tailored products that meet the specific demands of outdoor enthusiasts in these regions.
