Fabulosa, the fragrance-led home and lifestyle brand, continues to lead the way in fragrance innovation as it prepares to launch three new seasonal collections.
Inspired by the trend of eastern delights, Persian prints and Moroccan magic which continue to emerge across the style landscape in 2024, the Eastern Delights collection features four captivating new oud-based fragrances; Bronze Tonka & Amber, Rose & Oud, Saffron & Orange Blossom and Golden Sandalwood.
The Cosmic range appeals to the increasing consumer desire for escapism through ethereal and celestial vibes with themes of space exploration, which are set to surface through A/W 2024 fashion and lifestyle trends. Fragrances Meteor Shower, Celestial Comet, Super Nova and Solar Flare will be introduced as part of this collection, and an exciting development is in store for consumers as the product formula will feature new glitter swirl technology.
The third fragrance collection is a playful creation inspired by the pantomime season and represents a different approach to the usual festive collections in circulation. The Panto collection is set to enchant consumers with fragrances Sleeping Beauty, Prince Charming, You Shall Go To The Ball and Happily Ever After.
Maintaining the brand’s strong value proposition and helping customers make ‘savings that make scents’, all three ranges start from just £1.
Adam Burnett, Global Brand Director at Fabulosa, commented: “As with each Fabulosa launch, meticulous research has gone into developing our three newest collections. Looking ahead to predicted fragrance, fashion and colour trends for inspiration, we are constantly creating new scents – ensuring every fragrance is phenomenal. Entering and positively disrupting any product category that will benefit from fragrance is a key focus of the business, but fragrance innovation remains at the core of our strategy.”
Adam continued, “We are incredibly excited to roll out our Autumn/Winter 2024 collections with our valued retail partners, and anticipate strong demand for the new fragrances showing through retailers’ sales as consumers look for new scents from the category with the change in season.”
Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.
Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.
The brand is also making significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy.
