HERA, the renowned fashion brand, is thrilled to announce an exclusive collaboration with global soft drinks icon PEPSI. The partnership, titled ‘Here for More,’ is a bold celebration of both brands’ shared ambition to encourage people to be present, put enjoyment first, and strive to get more out of life
As part of the collaboration, HERA and PEPSI are launching a four-piece unisex limited-edition collection featuring hoodie and t-shirt designs, each embodying the essence of ‘Here for More.’
The designs incorporate sleek, modernaesthetics that merge HERA’s elevated style with PEPSI’s bold heritage. Each piece carries the motivational message: ‘Here for More. It all starts with your mindset. The pursuit of more.’ Designed in tonal colourways such as Black, Grey Marl, and Off-White with touches of Electric Blue—reflecting PEPSI’s iconic branding and HERA’s signature oversized look —the collection is a testament to style and ambition seamlessly blending into everyday wear.
Bringing the message to life, HERA and PEPSI are set to launch a dynamic interactive campaign that embodies the ‘Here for More’ lifestyle, including exclusive interactive PR boxes, a series of pop-up events, and a visual fashion campaign that reflects PEPSI’s iconic legacy and HERA’s bold identity. The interactive PR boxes contain a locked ‘safe’ box containing the limited-edition hoodie, encouraging the receiver to share their ‘Here for More’ mantra – a statement or quote that embodies a ‘More’ mindset – via social media to unlock the exclusivegift.
The collection will be secretly dropped in four cities across the UK from March 20th to 23rd, and consumers will be able to try and win the exclusive pieces from special PEPSI x HERA vending machines. HERA and PEPSI are bringing this experience to London, Birmingham, Manchester, and Glasgow, inviting fans to be involved in the upcoming collaboration.
The collaboration is an organic extension of HERA’s mission: to empower individuals through fashion that speaks to ambition, confidence, and an elevated lifestyle. The ‘Here for More’ collection is inspired by PEPSI’s ‘Thirsty for More’ purpose – to champion those who challenge convention in the pursuit of enjoyment – whilst embracing HERA’s distinctive style.
“We are incredibly excited to unveil our exclusive collaboration with PEPSI, a brand that, like HERA, champions ambition, boldness, and the relentless pursuit of more. ‘Here for More’ is more than a collection—it’s a shared mindset, a celebration of those who push boundaries and embrace the enjoyment first life. We are grateful to work alongside Pepsi to bring this vision to life, merging elevated fashion with an iconic global legacy. Every piece in this collection is designed to inspire confidence, drive, and the belief that success starts with the right mindset. We can’t wait for our community to experience this collaboration and embrace what it truly means to be ‘Here for More’,” said Georgia Streeton, chief vrand officer, HERA.
“As a brand, Pepsi encourages people to choose what they’re passionate about in life and always be Thirsty for More. With its similar mission of emboldening its customers to be ambitious and strive for success, HERA was the perfect partner to collaborate with, to release this limited-edition collection. We look forward to hearing what fans of both brands make of it,” added Neil Ronson, senior marketing manager, PepsiCo GB.
