Ferrero UK & Ireland has appointed Craig Barker as its new regional managing director. The appointment sees him transitioning from his role leading Ferrero’s business across the Asia Pacific region.
Craig brings a wealth of experience, having spent 30 years in the confectionery industry, the majority within the Ferrero business. Over the last two decades he has held several roles across multiple markets, including Managing Director positions for Ferrero Asia Pacific, Australia and New Zealand, and North Asia.
Barker said: “I started my journey with Ferrero as a Sales Director in the UK 20 years ago, and am pleased to be returning to the region at such a dynamic time. Ferrero UK & Ireland continues to grow with strong brands, product innovation and expansion into new categories. I look forward to working alongside the talented team to continue to bring joy to our customers with our iconic brands.”
Previous MD Philippe Steyaert, who has moved to be chief business officer at Ferrero’s central office in Luxembourg, thanked the UK & Ireland team for their dedication: “I am very proud of what we have achieved together, and I am confident that under Craig’s leadership, Ferrero UK & Ireland will continue to thrive and grow. I look forward to seeing his and the team’s success.”
