Fireaway Pizza, the UK’s fastest growing pizza franchise renowned for its authentic Italian recipes and innovative flavour combinations, today announces the launch of its new app and loyalty programme – and they’re celebrating by giving new customers their first pizza absolutely FREE.
Starting throughout July and running until 31st July 2025, pizza lovers can download the new Fireaway app or sign up online and immediately claim any Signature pizza of their choosing for free with a minimum order value of £15.
The new tech platform transforms the Fireaway experience, making it easier than ever to order your favourite pizza while unlocking exclusive rewards through the brand’s exciting new loyalty programme. Simply download the app, create your account, add your chosen pizza to your basket, and watch as your first pizza drops to £0 – it’s that simple.
Introducing the Fireaway Flame Club Loyalty Programme
By signing up to the new platform, customers are automatically entered into Fireaway’s innovative loyalty scheme where every £1 spent earns 1 point. The more you order, the higher you climb through the loyalty tiers: Bronze, Silver, Gold, Platinum, and the ultimate ‘Hall of Flames’ tier – reserved for the most dedicated pizza lovers who truly live and breathe Fireaway.
Each tier unlocks increasingly exciting rewards, from free sides and milkshakes to complimentary pizzas, with the exclusive ‘Hall of Flames’ members enjoying access to some truly unexpected big prizes that celebrate their unrivalled pizza passion.
“We’re incredibly excited to launch our new app and loyalty programme, and what better way to celebrate than by giving our customers their first pizza completely free,” said Anis Hadji, Fireaway’s Managing Director. “Our new platform represents an important step forward in how our customers can experience Fireaway – from seamless ordering to earning rewards with every bite. We’ve built this around our customers’ needs, making it easier than ever to enjoy our authentic Italian pizzas while being rewarded for their loyalty. Whether you’re a longtime Fireaway fan or trying us for the first time, there’s never been a better moment to discover what makes our pizza special.”
The launch reinforces Fireaway’s commitment to innovation while maintaining the authentic Italian quality that has made it the UK’s fastest growing pizza franchise. Every pizza is still made with dough prepared fresh daily in-store using premium flour from Italy’s Campania region, buffalo mozzarella from Southern Italy, and crushed plum tomatoes from the Amalfi Coast – all fast-fired in Fireaway’s signature stone ovens handmade for the brand by a family-run business in Rome.
How to Claim Your Free Pizza:
- Download the new Fireaway app
- Create your account – you’ll automatically be entered into the loyalty programme
- Add your favourite pizzas to your basket
- Find and select your free pizza coupon at checkout and watch as your first pizza drops to £0
- Complete your order with a minimum spend of £15 (standard delivery minimum)
- Enjoy your free pizza!
Offer Details:
- First pizza free for all new app and website sign-ups
- Available throughout July until 31st July 2025 – don’t miss out!
- Minimum order value £15 (standard delivery minimum)
- Available nationwide at all 160 Fireaway locations
- Valid for collection and delivery orders in app only.
With the clock ticking on this limited-time offer, pizza lovers across the UK are encouraged to download the app and claim their free pizza before 31st July 2025. Once the offer’s over it’s over, so there’s never been a better time to join the Fireaway family and start your journey to the Hall of Flames.
