Fireaway Pizza, the UK’s fastest-growing pizza franchise known for its authentic Italian ingredients and fresh, made-to-order pizzas, is set to relaunch its Whitton restaurant on Monday 9th February following a change of ownership.
Located at 75 High Street, Whitton, TW2 7LD, the restaurant is now owned by experienced chef and hospitality professional Emad Anwar, who brings decades of culinary experience to the store and a renewed focus on quality, consistency and customer care.
To celebrate the relaunch, Fireaway Whitton will be giving away 100 free Margherita pizzas on opening day (Monday 9th February), available for collection and dine in orders on a first-come, first-served basis. Customers will also be able to enjoy ANY pizza for just £5 for the first ten days after opening (from 9th February to 19th February), alongside a free garlic bread or potato wedges for anyone signing up to Fireaway’s loyalty scheme on their first order. All locals need to do is register using Fireaway’s sign up link and they’ll receive a QR code for in-store redemption.
Emad has worked as a chef since the age of 20 after studying hospitality and management. Over the course of his career, he has held roles at prestigious venues including the Royal Opera House, OXO Tower, Marriott Hotels, Côte Restaurants and a range of Italian and French kitchens. At Fireaway Whitton, he works alongside Amr, Head Chef, who shares a similar culinary background and experience.
Together, they are bringing a renewed level of attention and care to every detail in the kitchen, ensuring customers receive the best possible Fireaway experience every time they visit.
“Many people think pizza is just pizza, but it’s so much more than that,” said Emad Anwar, owner of Fireaway Whitton. “For me, pizza is a craft. It’s about quality ingredients, technique and care. At Fireaway Whitton, we handle every single pizza with love and attention, because we genuinely care about what we serve. We’re proud to be part of the Fireaway family and excited to welcome the local community back into the store.”
“This relaunch is about more than just reopening a store, it’s about raising the bar locally,” added George Whiting, head of marketing at Fireaway. “Emad brings a huge amount of culinary experience and passion to Fireaway Whitton, and his commitment to quality and consistency reflects exactly what the brand stands for. We’re confident the community will feel the difference from day one.”
Fireaway Whitton will serve customers for dine-in, collection and delivery, with orders available via the Fireaway website and app, as well as Uber Eats, Deliveroo and Just Eat.





