Fireaway teams up with Coca-Cola to give away 5,000 free pizzas this Blue Monday

Fireaway Free Pizzas

The third Monday in January has long been touted as the ‘bluest’ day of the year – and whether you buy into it or not, seasonal fatigue, less social interaction and tighter purse strings are all reasons why the blues are often associated with the coldest, darkest times of the year. So this January, Fireaway Pizza is partnering with Coca-Cola to bring a little lift to the nation by giving away 5,000 free Margherita pizzas and Coca-Cola Zero cans to customers across the UK. No strings attached – just a delicious, absolutely free pick-me-up from the UK’s fastest growing pizza franchise renowned for its authentic Italian recipes and bold flavour innovations

Fireaway’s biggest Blue Monday giveaway to date will launch on Monday 19th January 2026 and run for one full week, giving thousands of customers the chance to enjoy a comforting classic: a freshly made Margherita pizza paired with a can of Coca-Cola Zero Sugar – completely free, via online collection or delivery (delivery orders subject to a £15 minimum spend). The campaign will run nationwide in all Fireaway stores, making it a simple, feel-good moment designed to brighten up what can be a tough month for many.

Customers who want to be in with a chance of receiving a free Margherita pizza and Coca-Cola Zero bundle can register from Monday 12th January via Fireaway’s Blue Monday sign-up page. Successful entrants will then receive an email containing their unique code, which can be redeemed when ordering via website or app during the campaign week while stocks last.

George Whiting, head of marketing at Fireaway, said: “January can feel like a reset in the best and worst ways – you’re trying to be good, spend less and stay motivated, but the weather and the pace of life don’t always make that easy. We wanted to cut through that with something simple: good pizza, on us. Partnering with Coca-Cola Zero Sugar to give away 5,000 free pizzas is our way of giving people a small reason to feel good, get out, and enjoy a moment together, because when life happens, we believe pizza helps.”

The offer will run for one week from Monday 19th January 2026, with free pizza bundles available to redeem while stocks last.