On Saturday 17 February, during London Fashion Week, FitFlop, the footwear brand renowned for unparalleled ergonomic engineering, launched a design partnership with Roksanda Ilinčić’s eponymous brand ROKSANDA – for 2024.
It’s a celebration of female founders and partnership. Designed and engineered by women, for women. The collection fuses ROKSANDA’s vibrant, bold and feminine handwriting with FitFlop’s unrivaled performance.
FitFlop is on a mission to become the world’s most intelligent footwear brand, and the collaboration with ROKSANDA adds an unexpected twist, bringing beauty and biomechanics to the runway.
“In ROKSANDA, we’ve found a kindred spirit. A brand that celebrates timeless style with a serving of great energy on the side. What better inspiration for shoes that give you great energy when you wear them?” said Marcia Kilgore, founder of FitFlop.
