Soft drinks business Kingsley Beverages UK has launched two new ‘fizzy pops’ – Kingsley Berry Twist and Kingsley Cherry Cola.
The carbonated-soft drinks join the Kingsley range and will be available in Iceland this month, in 2 Litre bottles, RRP: 80p.
The drinks giant will also be distributing the new flavours across wholesale, convenience stores and food service.
Jumping on the back of the 90s nostalgia trend – and monopolising on the popularity of similar products in the soft drinks category – Kingsley Beverages UK hopes to help consumers find the sweet spot between value and flavour with its new launches.
Trends data shows across the category nostalgia is influencing consumer choices, leading to a resurgence of retro flavours and products reminiscent of past decades. This spans non-alcoholic and soft drink beverages. Experts believe the trend is driven by economic uncertainty, whereby shoppers seek products that evoke a time of comfort.
The bright blue soft drink, Kingsley Berry Twist, and fan-favourite Kingsley Cherry Cola join the five-flavour range following a recent surge in fizzy drink sales for the brand. In the first quarter Kingsley Beverages UK saw Kingsley Cherryade double in volume.
