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Home Retail News Products

For Goodness Shakes launches new Collagen Protein Shakes to keep you glowing inside and out this autumn

by Fiona Briggs
October 24, 2025
in Products
Reading Time: 2 mins read

Ready-to-drink protein shake brand For Goodness Shakes has unveiled its latest range with Glow, two new Collagen Protein Shakes in White Chocolate and Iced Latte flavours.

Designed for busy, active lifestyles, each 250ml Glow shake delivers 27g of high-quality protein with the new addition of 2,500mg of collagen, combining two essential nutrients in a convenient, low-calorie drink.

While protein supports muscle health and satiety, collagen is the body’s most abundant protein and helps to maintain healthy skin, hair, nails and joints.

Recent years have seen interest in collagen skyrocket, with interest in the protein on TikTok soaring by over 300% in the last four months and collagen drinks up nearly 600% in the same period.

At only 150 calories per shake – which are fat free, with no added sugar – Glow delivers for the health-conscious looking to increase protein and collagen intake alongside a balanced diet and active lifestyle. The shakes are also lactose- and gluten-free, catering to a range of dietary requirements, without compromising on great taste.

Ready to drink, For Goodness Shakes Glow can be kept out of the fridge but is best served chilled, so is perfect both on-the-go or alongside a nutritious breakfast at home.

Nigel Marchant, Head of Brand at For Goodness Shakes said: “Consumers are more conscious than ever of ensuring they get all essential nutrients into their diet. As a result, it’s more important than ever that products taste as good as they are to support a healthy diet and active lifestyle – the two work in tandem to feel like you’re glowing both inside and out.

“This sits at the very heart of For Goodness Shakes Glow, elevating our protein shake offering so consumers can reach for a shake that’s fat free, high in protein and delivering essential nutrients. Glow is for those seeking a delicious and nutritious way to support their wellness goals as well as their performance goals. What’s more, Glow is designed with a variety of audiences in mind, broadening the accessibility of protein products across multiple demographics within For Goodness Shakes’ range.”

For Goodness Shakes Collagen Protein Shakes are available for purchase online in multipacks of 12 for £30: https://www.forgoodnessshakes.com/products/glow-collagen-protein-shake-250ml-12-pack

Also available now in Tesco and Sainsbury’s stores (RRP £2.50).

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